Week 8 - Get Visual

There are eight major social media sites available that all have 100's of millions of users. They are all good for different reasons, but the most popular are Facebook and YouTube.
For my business, Go Virtual Products, or a.k.a. Go.Pet.Products on Facebook and Instagram, I feel like these are the best two to choose from along with my website and email pages.

It seems like most people are on Facebook with 1.4 billion users! And having a page on there has brought me likes and comments from people I don't even know!
{Keep in mind, this is a fictitious company, and I am not actually selling products on it, yet.}
I just set up an Instagram account today and already have five followers!

What seems to be the best advertising and marketing for my products; waste poop scoop bags and training pee pads for dogs, are pictures, not videos. But what I've learned is to not JUST SELL the products, but to post other related things that are of interests to my followers. For instance other sites to follow, events that are going on in the area, interesting dog related news and my personal favorite because of my own dog... anything to do with Rhodesian Ridgebacks.

YouTube does not seem to be a place that would be beneficial to post for my business because of the nature of my products. People probably don't want to see these products actually in use!
But photos are OK, so any one of the sites to post photos would be good. I chose Instagram because that is more known for photos than say Twitter. But Twitter also does photos, videos and ads now too. I have not set up accounts for Twitter or the other four sites I'm going to mention. Snapchat has a lot of good content, but does not stay posted for very long. Pinterest I think is good for unique postings that you are trying to get attention to. But for my products, they are not the kind of fancy or "pretty" images that would be effective there. Tumblr seems to be more about the blogging content and a platform for the latest trending events. And lastly Google+, I am considering, because of the number of users, and if I can get MY pictures posted on the shopping section, it could link to my Google website for people to order directly from me, if I set up an online store.

So all in all, the more visibility the better when it comes to social media now days. Because there are more users than ever on all of the sites, and the younger generations live and die by their phones, tablets and social media accounts! But older users are now the fastest growing segment on social media. Not all sites work for all businesses, so it depends on your end goal. Mine is just consistent relationship building and product visibility, and links to all of my different sites, so I've started with the four and will continue to add in time. My goal is to get people to like to come to the site to see the new event and information posts, and buy their products from my site out of loyalty and relating to what content I share with them.