For my new Twitter site I created two lists using the word "dog" as my search. And I added some celebrities on a search that I know are "dog friendly or dog related." I also searched some sites that I know are dog related organizations.
I created an influencers list that includes: Ellen Degeneres, Cesar Milan, The Animal Rescue Site and Rachel Ray. They all have either dog activities or non-competing dog products or services they provide for dogs and are all high profile about it.
The other list I created is product users who includes the Rhodesian Ridgeback Rescue, RR Club, Humane Society of the US and the ASPCA. They are all influencers as well, but could be product users based on the fact that they are all hands-on helping and rescuing and transporting animals on a daily basis. So as they use the products, they could also tweet and recommend them.
Creating the lists adds some focus on specific members that could be helpful for the business. And following them may have some impact on the number of people that may search and find my site. It also gives interesting and relatable content to the people who will see my site.
My site has only been up for 4 days, but already has 76 impressions according to the analytics data, and I have 4 followers, from just 3 tweets.
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