Week 12 Using Other Social Media Tools

Some of the other social media tools may not be as helpful to me because my business is selling a few select products to a specific market. And because it is online only, I would not use Google Maps. I do think LinkedIn would be beneficial because there are dog groups and breeders and different breed lovers that are listed. And sometimes they overlap. Also, other vendors that sell other or similar products to compare to. My focus is on the Rhodesian Ridgeback and there are groups that follow them like the RR Club of the US. And the AKC is important too. A lot of the Facebook pages that I've liked I would also include on LinkedIn. I would like to be on Yelp and that is a good way for people that are searching for the top vendors would be able to find the website, email or whatever site that was listed. But I think Groupon and LivingSocial would be the most beneficial to get exposure. I have used both of those many times and have been exposed to some great new restaurants and a great place to go horseback riding, both that I've gone back to many times. For my online business I would present some kind of an offer, like the one I've posted on the website of "Buy 10, get 1 Free" of products. That would create awareness, exposure and repeat business. And maybe even new followers, but for sure new users. The only downfall that might be created is the date range and tracking of the purchases. So even doing a straight $% off of their purchase would be a great way to start. Personally I had a situation that I wanted to report a bad experience with a company on Yelp, but they wanted me to fill out a whole profile of information and sign up. Which I didn't want to do. So many people may not want to do all of that to do a positive review, which are less frequent to begin with. Usually people are more inclined to post negative. But for my businesses that I like I do "like" their pages and posts and follow them and make comments because I appreciate them and how they are doing business.