Week 13 Part 2 Researching Advertising

Facebook ads are really solicited on my business page. They bombard me with trying to Boost an Ad and according to the video, she recommended to not do the Boost. But to place an ad. Whether it's in the line daily feed or a side bar ad. I do agree that it is creepy when there are tracking ads that pop up of something you may have been shopping for on another website, then it pops up on your Facebook page! Not sure I like that. I do agree that Buy Now ads create urgency, because sometimes they disappear? I also agree that the exponential benefit of the likes and follows creates a mass target audience at no extra cost of hundreds or thousands of people. The app installation ads are probably becoming the way to go based on the # of downloads they are reporting. and how much is done on mobile now days. But likeablity and attention getting is the most important part of ANY ad.
Twitter ads are targeted to people using keywords. They work to drive people to your website or apps or for email lead generation. So it would be pretty targeted if people are searching for something specifically.
I think if I were to opt for an ad, I woudd go to Facebook and Instagram because it can cover both sites. And I think people spend more time on those sites when they're on them. My type of products, dog pet supplies, are not glamorous, so I'd need something more attention getting. Some of the photos I've chosen to post recently that would make good ads are of cartoon dogs throwing away their own poop bags in the trash can, the signs that say "It's required by law to pick up after your dog," and people actually in the act of picking up using bags with dogs in the pictures. These would be more attention getting than just showing a picture of my products. I also have a loyalty program that's posted, but not in a paid ad for a buy 10, get 1 free."