Week 6 Facebook Business Page

This is my first time to create a Facebook business page. The online company is called Go Virtual Products and can be reached at:   https://Facebook.com/go.pet.products/
This is a business I was considering starting, but have not done so yet, so it is fictitious.

The post "reach" is defined by Facebook as the number of people that saw my page posts as I have made them. This could be my cover or profile pictures, my notes, my posts, my photos etc. This can be with or without doing any paid advertising, which they term "organic." I have 3 people on my page that I have reached since I set up the page on September 28th.

The post "engagement" is defined as the total number of actions that people take involving the posts. This shows the relevance that the posts or ads have with the different people that view it. They could comment, like, follow the page, share the page etc. It is however they interact with what they've seen. On my page I have 51 post engagements, 29 views, 14 likes and 14 followers. I am surprised to have so many so far... for a new, fictitious business page! And many of the names that are likes or followers I am not familiar with. So my page is reaching many people! 

Knowing the difference between post reach and post engagement is important because the reach is just the people that posts were served to. The engagement is anyone else that has seen the page or posts and have taken some action, even just by viewing it or liking it.

Using the Facebook Insights page is useful because it is great tracking information as to what is working or not working that is grabbing people's attention, or calling them to take some sort of action. It breaks down how many people have just viewed the page, how many have liked it or commented, followed it or taken action. And it is tracking on a daily basis for about a months period of time. So when it is tracking what is being received well by people you can make decisions to do further posts that are similar, or that will attract them to view and take action again, like share the page with all of their friends! Which is the ideal way of getting the word out and marketing is to get people to share with as many people they know and then maybe their friends will continue to share it. This is the ultimate goal... positive word of mouth and referrals are the best form of marketing and advertising!