Adding human interest to blog posts can help to build a relationship with the customer and the company. It brings it down to a more personal level and helps build a relationship. There may be similar interests, different events that you'd both be interested in, different articles or authors, other sites you have in common. It can build trust and drive business to your site without actually doing a sales pitch or asking for the sale. And could even build loyalty.
There are definitely different times and products or services that would be appropriate or not to get personal with. Some businesses need to stay strictly professional or direct to the point. Where others are more casual or there are services where you need to build a relationship based on your service your selling,.
My business falls under the casual category where it is appropriate to get personal. Selling doggy supplies to pet parents, some take it very personally as their dogs as their kids. I even use my own personal photos of my dog and her friends as my profile or cover photos on different sites. I also personalize local events that are going on in my area. And I relate to the Rhodesian Ridgeback community since that's what Roxy is. And I re-post things that I get from them. So it is OK for my business to get personal and get to know my followers, and them me, because I sell products that can be bought in a million other places, so to get the loyalty, it is important to build that connection and relationship.
You have some good points about getting personal and for sure in your business. As a dog owner and lover of dogs I would be one of your loyal followers, so I think that the loyalty is important as people will refer to and stay loyal to what they relate and connect to.
ReplyDeleteI love that you started posting video content to Facebook! I think that on this platform videos are a great way to receive interaction. Plus it helps that they are videos of cute puppies!
ReplyDeleteI think you're on the right track about getting personal for your business since most of the dog owners love to know more about your company.
ReplyDeleteYour post is awesome! I love how you said some companies will have a lot of freedom to be personal as others wont. I would agree with you about how your company will be very personal with your clients. My company idea will be the same way because every client will have different needs that we will be expected to take care of.
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