Facebook, Twitter, YouTube, Google+, Pintrest, Instagram, blogging all seem to be geared more towards personal use. Whether to share what's going on in ones life, pictures, videos, how-to's, and blogging. Some people love to post what's going on in their life all the time. I have facebook friends that love to put pics of their kids, what they're eating, check in wherever they go, etc. Personally I don't like to do that... or see that all the time either. I like it for the other interesting things people post and current events and following pages that I think are important.
I haven't used some of the platforms before, so am not as familiar with them. But I know Facebook ads are effective with me because they target some of my interests. Linkedin is pretty much all professional and great for networking, etc. Twitter seems to be a fast word of mouth whether good or bad. YouTube is great for online "TV" ads/ videos, how-to's. Google shopping seems to be one of the most popular ways to search for a product or service you're looking for.And pintrest for ideas and sharing. And tumbler and bloggers if used correctly can build company image and relatability by blogging.
There is crossover for several of them, and some of them have seperate "sections or pages" that you can use, or run specific business ads on. What I got from the reading is that hard selling a product is not the way to go about using social media. That for business using it to build relationships with the right target audiences and business images and product/ brand images is what's important. Getting the word of mouth passed on to hundreds or thousands of people is the best form of advertising. So to tap into people's interests and to not "sell" them your product, but maybe relate to their need or interest is most effective. And using several or more types of media is effective, because they all work in different ways and probably have different audiences. So there is no one right way to use ALL of the social media that is out there now. It is up to the user to decide which one will work best for what they are trying to accomplish. But staying consistent with all of it is crucial. So try to not do too many at once. See what works, evaluate it after a time period, and stick with it or try something different.
I just love the simplicity of your blog!
ReplyDeleteYou mentioned many social media platforms that I did not think about. I forget all of the different types. I completely agree that there are many different types that businesses can use and should figure out which ones will work best. Trying to do them all is not a very effective use of time. I also think many businesses underestimate the amount of time it takes to keep them going. Such good advice to start off small and go from there.
I love how you cover a variety of social medias.
ReplyDeleteI also love the simplicity of your blog and i also agree wit you that we should See what works, evaluate it after a time period, and stick with it or try something different.
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